Advertise Your Business Through Bing Ads

Bing Ads is an online advertising platform that enables you to reach your customers across the Yahoo Bing Network and make them visit your website. Bing Ads provide a collection of tools and information that will help you to place ads for your business on the internet.Using Bing Ads, your ad gets displayed along with the search results when a person makes a relevant search on Yahoo or Bing.

The Benefits of Bing Ads

Competitive Advantage

Bing Ads give you a competitive advantage over others who are using other search ads. Not all people use Google for searches. If you are not using Bing then you are missing this audience. Your competitors might be already advertising on Bing and it is a disadvantage if you choose not to advertise through Bing Ads. 

You Pay Less

The Cost per click for Bing Ads is much lower when compared to other search ads like Google Adwords due to lesser competition. As there are few businesses that are using Bing Ads, there is less competition and there is more possibility of your ad being clicked and you get more conversions. Bing Ads CPCs is 50% lesser when compared to Adwords so you get more clicks for the same budget.

Bing Vs AdWords

Reach a Wider Audience

It has been researched that there are millions of distinct searches in the UK that can be reached only through Bing. 

Yahoo Bing Network users are more likely to convert than the Google users as per the estimates. Bing enables you to reach a different set of audience.

Creating Bing Ads Account

Log In

Create an account in Bing Ads. Then sign in to your account.

Creating your first campaign

Click on Campaigns at the top of the page. You will see the Create Campaign link. Click on this link.

Setting campaigns

The next step is to set up your campaign by giving details like your campaign name, time zone, budget and locations.

 Your First Ad

In the next step you will be taken to the Create an ad page. Here you can add your ad details like title, ad text, display url and destination url. You can also add keywords you want to bid. You can see a preview of your ad and make the necessary changes. This will be the first ad of your Ad Group. You can create multiple Ads and Ad Groups later.

Selecting your Keywords

The next thing to do is to select the keywords you want to bid. The keywords that you entered for your first ad will be added to your first Ad Group. You can create Ad Groups with categories and add related keywords to them. This ensures a better conversion rate. Using irrelevant keywords and creating ads that are not relevant to the keywords that the users are searching for affects the performance of your campaign.

Optimizing your bing ad campaigns involves creating additional ads and making a list of the negative keywords.

Follow the below steps for the complete setup of your campaign.

Bids, Targeting and other settings

Enter your credit card information and start your campaign

Optimizing your Campaigns

Your ad’s success depends on the click-through rate. The more the CTR the more conversions for your ad. To increase the click-through rate you can create multiple ads with small variations. Bing will use multiple ads and see those ads with a high CTR. This way you can improve your ads each time with better headlines and ad text and experiment with the different keywords.

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