Wednesday 18 January 2017
Advertise Your Business Through Bing Ads
Bing Ads is an online advertising platform that enables you to reach your customers across the Yahoo Bing Network and make them visit your website. Bing Ads provide a collection of tools and information that will help you to place ads for your business on the internet.Using Bing Ads, your ad gets displayed along with the search results when a person makes a relevant search on Yahoo or Bing.
The Benefits of Bing Ads
Competitive Advantage
Bing Ads give you a competitive advantage over others who are using other search ads. Not all people use Google for searches. If you are not using Bing then you are missing this audience. Your competitors might be already advertising on Bing and it is a disadvantage if you choose not to advertise through Bing Ads.
You Pay Less
The Cost per
click for Bing Ads is much lower when compared to other search ads like Google
Adwords due to lesser competition. As there are few businesses that are using
Bing Ads, there is less competition and there is more possibility of your ad
being clicked and you get more conversions. Bing Ads CPCs is 50% lesser when
compared to Adwords so you get more clicks for the same budget.
Bing Vs AdWords
Reach a Wider Audience
It has been
researched that there are millions of distinct searches in the UK that can be
reached only through Bing.
Yahoo Bing Network users are more likely to convert
than the Google users as per the estimates. Bing enables you to reach a different
set of audience.
Log In
Create an
account in Bing Ads. Then sign in to your account.
Creating your first campaign
Click on
Campaigns at the top of the page. You will see the Create Campaign link. Click
on this link.
Setting campaigns
The next
step is to set up your campaign by giving details like your campaign name, time
zone, budget and locations.
Your First Ad
In the next
step you will be taken to the Create an ad page. Here you can add your ad
details like title, ad text, display url and destination url. You can also add
keywords you want to bid. You can see a preview of your ad and make the necessary
changes. This will be the first ad of your Ad Group. You can create multiple
Ads and Ad Groups later.
Selecting your Keywords
The next
thing to do is to select the keywords you want to bid. The keywords that you
entered for your first ad will be added to your first Ad Group. You can create Ad
Groups with categories and add related keywords to them. This ensures a better
conversion rate. Using irrelevant keywords and creating ads that are not
relevant to the keywords that the users are searching for affects the
performance of your campaign.
Optimizing
your bing ad campaigns involves creating additional ads and making a list of
the negative keywords.
Follow the below steps for the complete setup of your campaign.
Bids, Targeting and other settings
Enter your credit card information and start your campaign
Optimizing your Campaigns
Your ad’s
success depends on the click-through rate. The more the CTR the more
conversions for your ad. To increase the click-through rate you can create
multiple ads with small variations. Bing will use multiple ads and see those
ads with a high CTR. This way you can improve your ads each time with better
headlines and ad text and experiment with the different keywords.
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Tuesday 17 January 2017
Facebook Marketing Stratergies for Businesses
Facebook is
a popular social networking website that allows its users to upload photos and
videos, share stories, post messages and stay in touch with friends and family.
With more than a billion users, Facebook is available in 37 different
languages.
Facebook is a great tool for business owners to increase traffic, sales and to create brand awareness.
Increase Traffic to Your Site:
Most
businesses are going online, by building a website to increase their businessvalue. Just having an online presence is not enough. Leveraging the internet
will improve your sales and profits.
Facebook Like Button:
The Facebook Like Button allows visitors to share a page of your website with others on Facebook. When the user clicks the Like Button on your site, a link to that page appears in that person’s Facebook News Feed. This is a great way to direct traffic to your site.
Advertise on Facebook:
Create a Facebook Page:
Make your business online with a Facebook Page.A Facebook Page will help you reach your audience. You can interact with your customers, who in turn like your Page and share them with friends. Connect to a larger audience with interesting posts. Creating a web address like facebook.com/your company will make your Page easier to find. The likes on your Page will attract a larger audience to your posts.
Create an Ad:
Facebook Ads will lift your business value whether you are a new or a small business. As there are a billion people using Facebook and more people adding each day, creating ads is a great way to reach your target audience.
Creating a Facebook Ad is easy and you can add it to your Facebook Pageor your own website.
Join Facebook Groups:
FacebookGroups allow members who share a common interest to interact with each other.
This is one of the many strategies to market your brand on social media. It is
a great way to keep your customers informed about your products and services.
Add Facebook Url to your Emails
Facebook Contest
Build your Facebook Community
Facebook Reveal Page
Promote your Facebook Page Offline
By Following this progression your website gains more traffic which helps to boost your business in trending world.
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