Advertise Your Business Through Bing
Ads
Bing Ads is an online advertising platform that enables you to reach your customers across the Yahoo Bing Network and make them visit your website. Bing Ads provide a collection of tools and information that will help you to place ads for your business on the internet.Using Bing Ads, your ad gets displayed along with the search results when a person makes a relevant search on Yahoo or Bing.
Competitive Advantage
Bing Ads
give you a competitive advantage over others who are using other search ads.
Not all people use Google for searches. If you are not using Bing then you are
missing this audience. Your competitors might be already advertising on Bing
and it is a disadvantage if you choose not to advertise through Bing Ads.
You Pay Less
The Cost per
click for Bing Ads is much lower when compared to other search ads like Google
Adwords due to lesser competition. As there are few businesses that are using
Bing Ads, there is less competition and there is more possibility of your ad
being clicked and you get more conversions. Bing Ads CPCs is 50% lesser when
compared to Adwords so you get more clicks for the same budget.
Bing Vs AdWords
Reach a Wider Audience
It has been
researched that there are millions of distinct searches in the UK that can be
reached only through Bing.
Yahoo Bing Network users are more likely to convert
than the Google users as per the estimates. Bing enables you to reach a different
set of audience.
Creating Bing Ads Account
Log In
Create an
account in Bing Ads. Then sign in to your account.
Creating your first campaign
Click on
Campaigns at the top of the page. You will see the Create Campaign link. Click
on this link.
Setting campaigns
The next
step is to set up your campaign by giving details like your campaign name, time
zone, budget and locations.
Your First Ad
In the next
step you will be taken to the Create an ad page. Here you can add your ad
details like title, ad text, display url and destination url. You can also add
keywords you want to bid. You can see a preview of your ad and make the necessary
changes. This will be the first ad of your Ad Group. You can create multiple
Ads and Ad Groups later.
Selecting your Keywords
The next
thing to do is to select the keywords you want to bid. The keywords that you
entered for your first ad will be added to your first Ad Group. You can create Ad
Groups with categories and add related keywords to them. This ensures a better
conversion rate. Using irrelevant keywords and creating ads that are not
relevant to the keywords that the users are searching for affects the
performance of your campaign.
Optimizing
your bing ad campaigns involves creating additional ads and making a list of
the negative keywords.
Follow the below steps for the complete setup of your campaign.
Bids, Targeting and other settings
Enter your credit card information
and start your campaign
Optimizing your Campaigns
Your ad’s
success depends on the click-through rate. The more the CTR the more
conversions for your ad. To increase the click-through rate you can create
multiple ads with small variations. Bing will use multiple ads and see those
ads with a high CTR. This way you can improve your ads each time with better
headlines and ad text and experiment with the different keywords.
SMO Services
Choosing the best SMO service is very important to beat the huge competition online and stay ahead of your competitors. The success of your website depends on the SMO campaign you select. Our effective and unique SMO services enables you to meet potential customers and engage existing customers.
